BUILT FOR RESIDENTIAL HVAC COMPANIES
Qualified HVAC
Estimate Appointments.
Less time chasing leads. More time quoting jobs. We connect Meta ads, homeowner qualification, and appointment booking into one system for your HVAC business.
How It Works
A simple, three-step system
Generate leads with Meta ads
Targeted Facebook and Instagram campaigns reach homeowners in your service area who are thinking about a new heating or cooling system.
Qualify interested homeowners
Every lead is screened for fit, such as service area, ownership, and project type, so your team isn't chasing tire-kickers.
Book qualified estimates
Qualified homeowners are booked directly onto your calendar, ready for your team to show up and quote.
The Difference
The old way vs. the Estimate Flow way
Most HVAC marketing stops at the lead. Ours stops at the booked estimate.
The old way
Chasing leads
- Buying shared leads that several other contractors also received
- Calling leads back hours or days later, after they've gone cold
- Paying for clicks and impressions, whether or not they turn into appointments
- Your office staff stuck chasing no-shows and tire-kickers
The Estimate Flow way
Booking qualified estimates
- Leads generated exclusively for your business from your own ad account
- Every homeowner screened for fit before they reach your calendar
- A set fee per qualified appointment, not per lead or click
- Automated follow-up keeps homeowners warm until the estimate visit
Why Estimate Flow Media
Built around the appointments that matter
Focused on qualified appointments
We measure success by appointments that meet agreed criteria, not by clicks or raw lead counts.
Straightforward pricing
A one-time setup fee plus a set fee per qualified appointment. You pay your ad spend directly to Meta.
Automated follow-up
Fast, consistent text and email follow-up helps leads get contacted while they're still interested.
Who We Help
Residential HVAC companies ready to grow installs and replacements
We work with owners of heating and air conditioning businesses who want a more predictable flow of estimate appointments for higher-value jobs.
- Residential HVAC companies in the United States
- Focused on system installations and replacements
- Have capacity to run more in-home estimates
- Want predictable pricing tied to qualified appointments
- Not a fit for commercial-only contractors.
Our Services
Everything between the ad and the appointment
Meta Ads
Campaign strategy, creative, and ongoing management on Facebook and Instagram.
Lead Qualification
Clear qualification questions and screening tailored to the jobs you want.
Appointment Booking
Qualified homeowners scheduled for in-home estimates on your calendar.
Follow-Up Automation
Automated reminders and follow-up sequences to reduce no-shows and missed leads.
FAQ
Frequently asked questions
How does the process work?+
After a strategy call, we set up your ad campaigns, qualification questions, and booking system. Once live, we run ads, screen incoming leads, and book qualified homeowners for estimates. You handle the visit and the sale.
Who pays for advertising?+
You do. Ad spend is billed directly by Meta to your own ad account, so you keep full visibility and control. Our fees are separate: a setup fee and a fee per qualified appointment.
What counts as a qualified appointment?+
We agree on the criteria together before launch, typically things like a homeowner in your service area, interested in an installation or replacement, who has booked a specific estimate time. Only appointments meeting those criteria are billed.
Do you guarantee results?+
No. Results depend on your market, offer, and many other factors. What we commit to is running a disciplined system and only charging for appointments that meet the agreed criteria.
Do I need to sign a long-term contract?+
We'll walk through terms on your strategy call so you know exactly what you're agreeing to before anything starts.
Ready for a steadier flow of estimates?
Book a free strategy call. We'll talk through your market, your goals, and whether our system is a good fit.